When you buy through our links, we may earn money from our affiliate partners. Learn more.
- Nordstrom carries everything from luxury designer staples to buzzy new startup gear, but it has a lesser-known wealth of 17 in-house brands that deliver on style for a lower cost.
- Below, you’ll find a cheat sheet to Nordstrom’s in-house brands.
Nordstrom is home to both luxe designer goods, buzzy new startups (ever heard of Pop-Ins?), and the sort of loyal customer base that comes from having in-store pickup, loyalty perks, and lovely customer service.
It also has more than twenty in-house brands, most of which probably escape the notice of its shoppers.
Brands like Zella, BP., and Halogen are the brainchildren of a national department store that has regularly screened the most appealing trends of the season since 1901 and, inevitably, decided to apply those learnings to their own trendy — and slightly more affordable — collections.
You’ll find activewear at Zella, on-point juniors clothing at BP., savvy men’s streetwear at The Rail, workwear essentials like good suits from John W. Nordstrom and Italian-made shoes at the Nordstrom Men’s Shop, and the list goes on.
Below, find a who’s who guide to Nordstrom’s in-house brands.