Tuesday, September 22, 2020

17 in-house Nordstrom brands: A full guide


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nordstrom 1901

1901 combines vintage American prep with updated prints and colors.

Nordstrom


  • Nordstrom carries everything from luxury designer staples to buzzy new startup gear, but it has a lesser-known wealth of 17 in-house brands that deliver on style for a lower cost.
  • Below, you’ll find a cheat sheet to Nordstrom’s in-house brands.

Nordstrom is home to both luxe designer goods, buzzy new startups (ever heard of Pop-Ins?), and the sort of loyal customer base that comes from having in-store pickup, loyalty perks, and lovely customer service.

It also has more than twenty in-house brands, most of which probably escape the notice of its shoppers.

Brands like Zella, BP., and Halogen are the brainchildren of a national department store that has regularly screened the most appealing trends of the season since 1901 and, inevitably, decided to apply those learnings to their own trendy — and slightly more affordable — collections. 

You’ll find activewear at Zella, on-point juniors clothing at BP., savvy men’s streetwear at The Rail, workwear essentials like good suits from John W. Nordstrom and Italian-made shoes at the Nordstrom Men’s Shop, and the list goes on.

Below, find a who’s who guide to Nordstrom’s in-house brands.

Here’s a guide to Nordstrom’s in-house brands — what they are, what they make, and where to shop them:



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