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- Thanksgiving Day is here, which means Black Friday 2020 is just a day away.
- But you don’t have to wait until November 27 to find deals. Shoppers can already save big now on Apple Watch models, Roku media streamers, Instant Pots, HP laptops, the Nintendo Switch, and much more from Amazon, Best Buy, Target, and Walmart.
- Read Insider Reviews’ Black Friday 2020 deals and Cyber Monday 2020 deals coverage for more savings.
Like in past years,
sales have already started, well in advance of Thanksgiving. In fact, this year’s deals may last into the entire first week of December.
While we expect retailers to save the best Black Friday savings for the official day, on November 27, we’ve rounded up the best deals from Amazon, Best Buy, Target, Walmart, and other major retailers. Below, we also answer your most frequently asked questions regarding this year’s atypical holiday shopping season. We’ll be updating this story to include new information as we inch closer and closer to the big day.
Amazon is one of the best stores to shop on Black Friday, but you don’t need to wait until then to start shopping. Amazon’s pre-Black Friday sale is currently underway with fresh markdowns coming every day.
Amazon’s latest eero mesh Wi-Fi system includes three units that serve as both routers and range extenders in one, creating a Wi-Fi network that covers your entire home. During Black Friday, this normally $249 set drops to $174. While not the best deal we’ve seen this year, this markdown is still a solid discount over its usual price.
Amazon’s Eero system is one of the best ways to get fast WiFi throughout your home, and during Black Friday, shoppers can save $120 on this set that includes three routers.
The Sonos Move looks good, sounds great, and integrates with the rest of the Sonos ecosystem. During Black Friday, this portable speaker drops to $299, $100 off its usual going rate and the lowest price we’ve ever seen.
Best Buy is offering many Black Friday discounts right now. During the storefront’s pre-Black Friday sale, shoppers can expect new markdowns every week. Look for the “Today’s Black Friday Ad Deals available now” section to see which discounted products you can order now and pick up.
Down by $50, this is no small price drop for a smart home-worthy thermostat. It’ll likely drop even lower come Black Friday and Cyber Monday, but this is a solid price to grab one at while it’s still in stock. Not only does it control the temperature, but you can even voice command it to hear the news, order your groceries, and much more.
Deals on these smart bulbs aren’t uncommon, but $100 for a pack of three is a solid deal. They’re easy to install and can be controlled via Bluetooth to change your lighting to either your personal preference or one of many presets.
If you’re looking to up your home security, this smart home security system is discounted by $70 right now. This specific bundle includes the base station, keypad, motion sensor, and 4 entry sensors; other Simplisafe bundles may have more sensors in them, but they typically cost at least $50 more.
The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built right in. This current $250 price is $50 less than usual and is a solid option for Black Friday shoppers who don’t want to jump through hoops to get a new, budget-friendly set. My Best Buy members will receive an additional $50 discount, bringing the total down to just $200.
The TCL 4 Series is a solid entry-level 4K TV with basic HDR support and Android TV streaming built in. This current $230 price is $70 less than usual — a good option for Black Friday shoppers.
This latest-gen Xbox gamepad is the best Microsoft has ever made, and during Black Friday, shoppers can save $20 on this recently released controller.
The Home Depot‘s Black Friday and Cyber Monday sales will last through December 2. Shoppers can expect discounts on appliances, home improvement tools, holiday decor, and so much more. And, while only a select few of the deals are available now, shoppers can see all of Home Depot’s upcoming deals through the store’s app.
Though it’s listed with a higher original price than it typically sells for, this is still a great deal on a smart lock set from Schlage. This bundle includes the keypad, deadbolt, doorknob, and accent lever. You’ll need your own smart home hub to integrate it into your smart home setup.
Whether you’re an established Google Home user or looking to get your smart home started, this bundle featuring a smart doorbell and smart display from Google Nest is down to $289, a solid deal. The Nest Hello Doorbell has HD video allowing you to see whos at your door before answering and it connects seamlessly with Google Assistant smart homes.
During Target’s Black Friday sale shoppers can expect markdowns on nearly everything, including toys, kitchen products, electronics, and gaming.
Deals on Fizzi bundles are very common and likely to turn up in earnest in the build-up to Black Friday, but worthwhile discounts on a single unit are rarer. Down to $70, it’s a small but pleasant discount on our top pick for best user-friendly soda maker.
Though the deepest discounts aren’t slated to start until tomorrow, Walmart’s Black Friday deals have already started. Save on Instant Pot, Roku, iPad, and more.
On top of the usual fitness and health tracking features and sensor you’d find on previous generations, the Apple Watch Series 6 lets you measure your blood oxygen level, take an ECG from your wrist, see your fitness metrics directly on your wrist. It’s brand new, so deals make the Series 6 tempting, especially the $70 discount we’re seeing now.
Adding an SSD to your PC is a game-changer for performance and the Samsung 860 EVO is a great option to do so. It typically sells for $130 across online retailers, but right now you can grab a 1TB version for only $100.
This large 50-inch TV from Samsung has the latest tech: 4K, HDR, LED, and smart TV capability. It’s on sale for more than $100 off its regular price.
Wayfair’s Big Holiday Sale is already underway with the retailer offering up to 60% off select items. Shoppers can find tons of bargains on indoor and outdoor furniture, plus holiday decor like Christmas trees, wreaths, ornaments, holiday lighting, and more.
The soft and plush pillow is also hypoallergenic and considered best for stomach sleepers. The price per pillow comes out to just $12.50, a deal you’ll be hard-pressed to find anywhere else.
The medium-firm mattress has the support of a spring mattress and the comfort of memory foam and features cooling technology. It comes with a 100-night free trial. While hybrid mattresses from online startups can cost thousands of dollars, Wayfair Sleep’s is under $500 during the retailer’s First-Chance Black Friday sale.
Though it’s a bit pricey for a hand mixer, this is a nice, $10 discount on a powerful, lightweight, and quiet option. All colors are similarly discounted, meaning you can pick the one perfect for your kitchen.
When is Black Friday?
Black Friday is coming tomorrow on November 27, but several retailers are opting for a month-long version of the shopping event this year.
Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event, on Cyber Monday, and beyond. However, we still expect the majority of retailers to wait until the big day to drop the very best deals.
Can I shop in-store on Black Friday?
Generally speaking, yes. For most retailers, stores will be open during Black Friday but it will certainly look different from previous years. Stores will limit the number of shoppers allowed in the store at any given time, plus require face masks while indoors. Check with the retailer’s website before you head out.
Which is better, Black Friday or Cyber Monday?
This year, the lines dividing Black Friday and Cyber Monday are mostly blurred. In fact, most stores will incentivize online shopping more by offering deals earlier for online shoppers.
Of course, shopping during Black Friday month can be overwhelming. To help, we’re curating the best deals we find all month long.
What should you buy on Black Friday?
Black Friday is an excellent opportunity to buy — and save on gifts — before the last-minute rush.
Shoppers can expect tons of great deals online way in advance and the days following the big event. Historically speaking, prices tend to drop to all-time lows, often beating out the markdowns seen over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home.
What if I need to make a return?
All the major retailers are offering extended return policies and making it simple to make a return, whether it’s something you purchased or received as a gift. Check out our guide on how to make a return.